How do you satisfy customers who can shop anywhere, anytime? Mobile devices, social media, not to mention Amazon … all have led to major changes in customer behavior and big headaches for retailers. In seconds, customers can research products and compare prices through multiple channels. Well, what if you could just as quickly respond with relevant offers, competitive prices and the right merchandise?

And what if you could take it one step further? What if you could take all the data you’re collecting on those multiple channels, combine it with product information, and apply analytics to improve retail operations and the customer experience? You can with SAS® retail analytics – and the articles in this e-book will show you how.