How a hybrid CMS empowers Marketing and IT.

Modern businesses are managing and maintaining an enormous amount of content changes — sometimes as many as thousands per day. With content-driven experiences on the rise, and the ensuing demand to constantly push out more, the need to find efficient and effective ways to manage content across all channels is an increasingly high priority for digital leaders. In fact, the value of the global content management system (CMS) market is projected to reach $94 billion by 2023, according to a recent report.

With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, according to an Adobe survey, it’s undeniable that developers need a faster and better way to create digitally engaging experiences across channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach.


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