Hats Off to a New Era In Baseball Caps and Customer Experience

Almost 100 years ago, New Era started making men’s “Gatsby” caps in Buffalo, New York. The company quickly switched its focus to manufacturing baseball caps for professional players.

New Era needed to work directly with customers and create an e-commerce platform that could service both the B2B and B2C markets. Based on the CIO's successful partnership with SAP at Burberry, they selected SAP Commerce Cloud, part of the SAP Customer Experience portfolio, which was deployed with support from SAP partner EPAM Systems Inc, based in Newtown Square, Pennsylvania.

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