Great Companies Center Their Tech Strategy On Customers
Technology leaders need to rethink strategic
planning in the age of the customer. Technology
strategies are too often just collections of loosely
related project plans and too focused on tech
project delivery milestones. Strategies designed
“by IT, for IT” fail to engage business leaders and
executives because they don’t explain how tech
strategy leads to better customer experience and
outcomes. This report explains how technology
leaders can create a strategic tech plan that is
customer-led, insights-driven, fast, and connected.
Technology strategies, IT, Information Technology, by IT, for IT, Traditional Technology Strategies Won’t Work For Customer-Obsessed Businesses, You Need Deep Knowledge Of The Customer And A Commitment To Speed And Agility, Strike The Right Balance Between Business, Developer, And Tech Management Priorities, Disconnected from key customer wants and needs, Failing to take the lead in active, collaborative ownership of digital activities, Stuck in project-based planning, unable to respond to shifting customer demands, Focused on controlling spend, not on delivering customer-led outcomes, Customer led, Insights driven, Fast, Connected, Use design thinking to show how and when your strategy delivers customer value
