Organisations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.

To create a more innovative business, you must rethink how people, structures, and processes interact every day—we refer to this as organisational culture. The teams you rely on to build must have systems and processes that keep them engaged, amplify their ability to produce, and keep them consistently forward-looking.

At Google, we’ve spent years thinking about how to maintain and improve a culture that fosters transformation and innovation. This has led to alignment around certain core principles that have informed our approach and supported our culture for two decades.