Through the new API for Instagram Direct Messaging, eCommerce brands can now provide customers with guided shopping experiences, FAQ responses, and post-purchase order management experiences — contained entirely within Instagram.

While there is plenty of excitement surrounding this new capability, few industry leaders have a clear vision on how best to get started with automating Instagram Direct Messages. That’s why Snaps has prepared this guide, which will help CX and customer service leaders learn:

• Instagram’s Strategic Opportunity for Retail Commerce & Care.
• How Consumers are Messaging Brands on Instagram.
• Challenges Brands Face When Managing Instagram DMs Manually.
• Use Cases for Incorporating DM Automation Throughout the Customer Journey. 
• Key Tactics for Getting Started with Automated Messaging on Instagram.