Getting Started with The New API for Instagram DMs

Through the new API for Instagram Direct Messaging, eCommerce brands can now provide customers with guided shopping experiences, FAQ responses, and post-purchase order management experiences — contained entirely within Instagram.

While there is plenty of excitement surrounding this new capability, few industry leaders have a clear vision on how best to get started with automating Instagram Direct Messages. That’s why Snaps has prepared this guide, which will help CX and customer service leaders learn:

  • Instagram’s Strategic Opportunity for Retail Commerce & Care.
  • How Consumers are Messaging Brands on Instagram.
  • Challenges Brands Face When Managing Instagram DMs Manually.
  • Use Cases for Incorporating DM Automation Throughout the Customer Journey. 
  • Key Tactics for Getting Started with Automated Messaging on Instagram.


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