Understand the basics of mobile attribution and how Apple’s AppTrackingTransparency (ATT) framework impacts the measurement of all your marketing efforts.

In this guide, you’ll learn:⠀⠀

• Different attribution models, windows and methodologies
• Post-install marketing analytics: cohort & retention, LTV, ROAS and more
• The real threat of fraud: install, post-attribution and in-app fraud
• An overview of SKAdNetwork and the shift from user-level to aggregate attribution