Getting started with mobile attribution in the age of privacy

Understand the basics of mobile attribution and how Apple’s AppTrackingTransparency (ATT) framework impacts the measurement of all your marketing efforts.

In this guide, you’ll learn:⠀⠀

  • Different attribution models, windows and methodologies
  • Post-install marketing analytics: cohort & retention, LTV, ROAS and more
  • The real threat of fraud: install, post-attribution and in-app fraud
  • An overview of SKAdNetwork and the shift from user-level to aggregate attribution


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