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Is the “holy grail” of digital marketing a myth anymore?

It’s been the elusive grand prize of marketing for decades. A digital marketing program that produces customer experiences, each of which checks these boxes:

Right Time

Right Place

Right Message

Right Customer

It’s the realization of true 1:1, brand-to-consumer marketing that maximizes relevance and efficiency, minimizes waste, enables measurability and continual optimization, and builds brand trust and lifetime customer relationships.

Myth becomes expectation

As marketing technology has advanced by leaps and bounds in the past few years, digitally driven, 1:1 brand experiences have moved out of the realm of pipe dream and into expectation, with ever-increasing marketing spend going with it.

But these new brand experiences needn’t be difficult or expensive. Advanced marketing tech can be easy to start up, set up, and spin up, as well as automate, track, and optimize. And it runs on a highly available, secure platform that accommodates dramatic swings in scale with global reach.

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