Volatility is now a permanent fixture of the business world. Shifting customer demands and competing priorities are the new norm. And if your organisation can’t keep up with the changes, its survival is at risk.
Agile organisations are taking a different approach. Rather than just keeping up, they’re acting proactively to move ahead. By ensuring their rate of internal change exceeds that of external change, they are turning volatility into a competitive advantage, responding to the unpredictable faster than anybody else.