Major investments in stores and locations will not disappear in the future. Rather, they will be the basis for the remodels and improvements that will incorporate advanced technologies to optimize processes and meet shoppers' ever-expanding requirements of personalized, location-aware experience and omnichannel interaction.

This paper explores: 

• Current examples of moving to the future state of retail
• How stores are already including digital elements, streaming media
• New interactive fixtures to improve shopper engagement and retention

The next step of retail evolution will be the integration of tools that provide full identity verification and connections not only to payment options but fulfillment choices as well.