From service call to sales engine: a contact center transformation

A leading insurance company decided to power up their contact center to support their business strategy.

Find out how:

  • After a significant merger, the company wanted to unify and migrate their sales centers to the cloud
  • At the same time, it decided to better manage telemarketing and optimize segmentation and targeting by better understanding their customer profile, so…
  • …the contact center could turn leads into customers more efficiently.
  • Orange Business Services helped the organization find the winning trio of heightened revenue, modernized customer service and a more agile contact center.

 Digital
Genesys

Share content on email

Share