If you have a successful B2B organization, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future,
and eCommerce is the future of B2B sales.
But many B2B companies don’t have any eCommerce presence at all. Nearly 60 percent of B2B manufacturers surveyed don’t have a webstore. And businesses with a long and successful history offline may hesitate to try something new. Costs may also be a concern.
The bottom line? eCommerce is still a major opportunity for B2B companies.
This eBook looks at how three offline businesses invested in eCommerce and won big.