The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year running, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies.
The research looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
Key insights from this year’s research include:
Those companies that are succeeding are delivering first-class, personalised customer experiences built on a foundation of integrated marketing and CX technology.
The most dominant theme emerging from this year’s research is the importance of customer data, and the greater levels of urgency that are apparent when it comes to harnessing data for commercial gain.