eBook: Want better ROI? Beat the Bots

Customer engagement analytics are critical to measuring the success of current strategies, justifying decisions, and building confidence in plans for growth. But clicks from bots aren’t the same as clicks from actual humans: bot activity can skew your analytics, distort your market intelligence, and hurt your bottom line. This is where security can optimize your apps and websites, and save you money—while still protecting your business from attacks. An advanced web application firewall (WAF) can manage the traffic to your site, detecting and filtering automated visits while optimizing engagements with actual humans.


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