While there are several strategies to deliver membership value and therefore build and retain memberships, offering training and development is an effective way to support professional development and generate greater revenue for your organization.
For many associations, delivering professional development through in-person events is a common strategy. However, the impact of the COVID-19 pandemic requires a new model of training delivery, one that has sustaining value.
Providing dynamic online learning experiences creates a new meeting destination for members. This training modality is scalable, cost-effective and can prove the ROI of your L&D efforts, helping people improve their skills and performance while building and deepening relationships.