CIAM is how companies give their end-users access to their digital assets, as well as how they govern, collect, analyze, and securely store data for those users. CIAM sits at the intersection of security, customer experience, and analytics. To drive conversions and build customer loyalty, it’s crucial that users have a simple, frictionless way to onboard and log in. 

In this paper, we’ll explain how CIAM gives you a competitive advantage, and discuss five requirements for the right CIAM solution.