Digital Transformation: Why the Time Is Now for SMBs

SMBs are teetering on a proverbial see-saw as they balance providing the products and personalized service they are known for against rising consumer demands and expectations driven by the digital experiences offered by larger competitive organizations. In addition, the current COVID-19 pandemic impacted businesses in all industries in unimaginable ways, forcing them to either shut down or operate differently with a skeleton crew or an entirely remote workforce. All businesses were forced to react swiftly and to think outside the box in order to survive in this dynamic and unchartered territory.

In this new business environment, change was necessary; however, the challenge was knowing where to begin, determining how to maximize resources and figuring out how to overcome obstacles. In this report, Madison Advisors discusses why the time is now for SMBs to digitally transform their business through document automation.


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