Are you struggling to explain your complex product? Dummies Custom Solutions makes explaining complicated products, easy, and provides custom marketing assets like eBooks, infographics and videos to help you generate brand awareness, demand and high-quality leads. Every business is interested in generating leads, making sales, and retaining the customers they have. These goals should dictate the campaigns you construct and, ultimately, the tactics you employ.

Download this guide to learn more about:

• Why digital marketing?
• Creating customer personas
• Understanding the three major types of campaigns
• Balancing your marketing campaign calendar