Data Privacy - An Unexpected Opportunity for Customer Experience

Marketers and customer experience (CX) teams are oten the most active users of personal data in any organization. As a result, they play a vital role in ensuring compliance with the growing catalog of data processing regulations, such as the GDPR and California’s CCPA. Yet as consumers become aware of the widespread abuses of personal data, CX teams must also understand and respond to rapidly evolving concerns and demands about how this data is collected, used, and shared. To meet the paired data privacy challenges of regulatory compliance and consumer expectations – and to exploit the opportunities they harbor – marketers and CX teams need to master and manage the flow and use of personal data throughout the organization and wider partner ecosystem.


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