There has been a lot of discussion about the rising value of information — that data is effectively the currency powering the digital economy. Technologies such as advanced analytics, artificial intelligence (AI) and deep learning are enabling organizations to unearth all kinds of insights from their data and gain a competitive edge.

In light of the strategic value of information for all types of organizations, it’s surprising that many small and mid-sized businesses (SMBs), as well as some managed services providers (MSPs), still seem hesitant to do all they can to protect their data resources at all times. A lot of these businesses are failing to take into consideration the true value of their data when evaluating storage and data protection technologies.

With so much riding on the security, reliability and availability of these data resources — perhaps even the survival of the businesses themselves — technology executives must make it a priority to deploy the solutions their companies need to keep data as safe and secure as possible.