When it comes to smoothing out the beginning of your user journey and streamlining sign-on and registration processes consistently across all digital channels, one of the most important functions a modern customer identity solution has is serving as an authentication authority. An authentication authority enables you to give your customers consistent sign-on and registration experiences on any app, regardless of whether that app is custom or standards-based.

CIAM authentication authorities enable features that deliver extraordinary customer experiences such as social login, social registration, user-friendly multi-factor authentication (MFA), passwordless authentication and more. They are able to deliver these capabilities no matter the use cases, diverse digital properties, and performance and scalability SLAs required by the enterprise. Read on to gain an understanding of the range of capabilities you can leverage, as well as the use cases CIAM authentication authorities support and the issues they solve.