To compete in today’s increasingly mobile marketplace, B2B businesses must deliver a full-featured, content-powered mobile commerce experience. It should be as content-rich as its desktop counterpart. It should be personalized. And it should work beautifully on any device.
Until recently, B2B eCommerce teams have had to choose between responsive web design and native app development. Now that’s not necessarily true. Progressive Web Apps (PWAs) represent a new way to design and deliver a mobile commerce experience.
This eBook looks at best practices for designing and delivering a mobile, content-powered commerce experience for B2B sales.