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Content marketing encompasses all forms of content that add value to consumers, thereby directly or indirectly promoting a business, brand, products, or services. Now, companies of all sizes compete alongside one another, not for market share but for voice and influence amongst customers.

In this guide, you’ll learn: :

• Content marketing best practices and the importance of creating content for different formats and channels
• How to find your audience
• To establish your brand as a thought leader using marketing assets like Dummies Custom Solutions co-branded materials
• How to set content marketing goals