Why do so many companies obsess over their customers (as they should), use sophisticated customer analytics technology, and still fail to provide a superior customer experience (CX)? This Forrester report identifies the root of the problem, then explains why the new “next best experience” paradigm is the solution. You’ll learn: 

• Why today's customer analytics practices are focused on the wrong objectives
• How to take CX to the next level by analyzing the entire customer journey
• How to optimize CX by using AI to ensure alignment across the organization