Online learning has become mainstream and integral for building awareness of business services and product knowledge. The long-term benefits not only enable sales channel reps to become product and service experts, learning also increases sales and drives revenue growth. Due to the challenges of Covid-19, now more than ever, there has been a massive acceleration to adopt to online learning platforms. They have become an essential component for continuous learning and training.

The rapid adoption is proving to be particularly beneficial to channel sales reps. In-person sales training sessions were often leveraged to deliver news, training and information. Now, reps can take advantage of the shift to online learning, and access information directly without the need to attend an in-person event.