Building the Connected Retail Experience

It is easy to get drawn into the negative headlines about retail. It often seems the retail industry is in crisis. However, the reality is that every industry, including retail, is going through massive change.

Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.

The goal in this guide is to provide retailers with a fresh strategy and roadmap around how to build and implement a retail application network to strengthen customer relationships and ultimately drive revenue. 


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