Build your business on a solid data foundation.

There is a similar basics-only approach to becoming an experience business. In our multi-part Experience Essential series, we examine the basics of customer experience (CX) – the building blocks you’ll want to have in place to sustain customer experience management (CXM) success.

Customer experience management (CXM) is the leading edge of marketing, sales and branding today. It goes
beyond CRM, which shows customers in the past. CXM shows what customers need right now, and in the future, and delivers it in real time, at scale and across every channel.


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