Blueprint for Mobile Customer Notifications

Notifications encompass a variety of use cases and apply to practically every industry. Ensuring your customers are informed about important updates to their account through timely notifications is critical to business success and customer satisfaction. 

Businesses who have implemented notifications around key engagement points in their customer journey have realized significant benefits, through increased sales, a reduction in support requests, or improved customer satisfaction. Market leaders have optimized channels by use case and allow customers agency in defining their preferences.

In this guide, you’ll learn which types of messages are best-suited for different channels: SMS, app-based (OTT), push notifications, email, and phone calls.


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