Beyond Transactional ABM: Humanize Your Target Account Marketing Strategy
Make an Impression Don’t Just Deliver Another Impression
Many assume that B2B purchase decisions are rational and structured. However, emotions and experiences often come into play. This brief will explore enterprise-class ABM strategies to humanize your marketing strategy and address;
- How the changing expectations of buyers are influencing their decision-making
- How to create a compelling B2B buying experience
- Who the key players are in a buying group
- The recent impacts of Covid-19
MRP
