Beyond Transactional ABM: Humanize Your Target Account Marketing Strategy

Make an Impression Don’t Just Deliver Another Impression

Buyers no longer tolerate having to restate their needs and repeat their preferences every time they interact with your organization. In fact, new research from the LinkedIn B2B Institute and System1 reveals 75% of B2B brands are not producing advertising with the potential to drive long-term growth. Clearly, the stakes of creating a compelling B2B buying experience are higher than ever — demanding contextual experiences that are personalized and prove credibility based upon their needs.

This brief will explore enterprise-class ABM strategies to humanize your marketing strategy and address;

  • The recent impacts of Covid-19 and the intersection between B2B & B2C
  • How to align your focus with changing buyer needs
  • Recomposing account-based data from contact-based systems
  • Breaking down silos to enable intelligent buyer experiences

 Digital
MRP

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