One of the primary challenges that retailers are facing is implementing new fulfillment and shopping modalities, such as curbside pickup, BOPIS (buy-online, pickup in store), or clickand-collect.
Prior to COVID-19, buy-online, pickup in store was already gaining momentum among brick and mortar brands to compete with online retailers. Consumers opted for pickup in store options to avoid shipping costs, or to access promotional offers or discounts. Today, BOPIS and curbside pickup are a necessity as consumers prefer these fulfillment options for convenience and safety.
In this whitepaper, we examine the business impact of BOPIS and contactless deliveries, their adoption, and how brands are successfully investing in technology innovations across store operations, fulfillment, and communications for customer engagement and support.