B2B Under Quarantine

The clinical, logistical and social challenges imposed by the ongoing novel coronavirus (COVID-19) pandemic are being felt by organisations in every sector of commercial life. With lockdowns imposed on more than three billion people in almost 70 countries, we’re seeing a new emphasis on eCommerce. B2B sellers are having to think carefully about how they can meet the high expectations set by B2C eCommerce.

In Q3 of 2020 Adobe commissioned WBR Insights to survey 100 CEOs, CTOs, CDOs and VPs of Marketing and Digital, Global Heads of eCommerce, and those of a similar standing from B2B companies across Europe to find out more about the challenges they face and the innovative solutions being brought to the table.

The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by the B2B Online community.


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