B2B sellers haven’t embraced digital commerce to the same extent as B2C. They may get most of their new customers by word of mouth. In addition, they may not have people with the skills needed to run an online business. Or they may hesitate because B2B commerce can be complicated, with multiple approvers and customer-specific products and pricing.

But the future of B2B is eCommerce, and it’s growing fast. 26% of EU companies made purchases online in 2017. If you’re relying only on word of mouth for new customers or assuming that your customers don’t want to buy online, you’re missing out.

This eBook covers five reasons why your B2B business should start selling online right now.