In just over a decade cloud has established itself as a primary driving force behind the global move towards digital business.

Cloud has had transformative effects across many sectors such as media, retail and financial services. But perhaps of most significance to our readers is the impact it is having on the IT industry itself where customers, large and small, are adopting commodity cloud services in preference to restrictive and costly outsourcing and on-premise arrangements.

In this white paper, we describe the business and technical factors that encourage a move to cloud as well as the barriers and challenges that might impede it. To conclude, we offer practical advice on how to accelerate a ‘cloud-first’ strategy.