Some businesses reap greater rewards from their sales enablement efforts, with tangible and significant business outcomes. We wanted to know what they do differently and how they do it. So, Seismic conducted a global survey of more than 1,000 B2B business leaders with ownership of or strong influence over sales enablement related decisions.
The results in Seismic’s Annual Sales Enablement Benchmark Report: Decoding the Best Practices of Visionaries reveal that the visionary leaders consider sales enablement a strategic business enabler and implement, invest in, and manage it with that mentality. Read this global study to see how leaders differed from laggards in their approach to sales enablement, including: