Adobe Online Shopping Trends for Europe

UK consumer shopping habits have not changed as lockdowns eased: just over two-thirds regularly purchase(d) online both through the lockdown, and as the lockdown eased. Experiences shopping online have been mostly positive over the past month, and satisfaction with each product category is very strong.
Clothing, groceries, and health & beauty products dominated online sales throughout the lockdown period. The vast majority of orders during this period were fulfilled by delivering to homes. This aligns very closely with consumer preferences.


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