Adapting to the future of work: How digital transformation is key to thriving in a new working world

Large enterprises faced unprecedented challenges to their business models in the wake of COVID-19, rapidly forcing firms to adapt drastically to new operating conditions. While the impact of COVID-19 was felt differently by all enterprises, one commonality existed in those firms that were able to respond quickly and effectively to shifting norms: technological evolution.

A McKinsey survey found COVID-19 accelerated digital adoption across all industries, with 58% of customer interactions taking place in the digital space, compared to just 20% pre-pandemic. Businesses are now learning to come to terms with new standards, employee expectations, technological solutions that ensure the smooth transition from office working into dispersed locations. Now more than ever, safety and flexibility are at the forefront of decisions made by both employees and businesses.

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