Aberdeen: Deliver Seamless Digital Business Experiences: The Role of Content with Customers & Beyond
Gone are the days when companies could get ahead with pricing and products.
Advances in technology made almost all industries prone to disruption; customer experience is one of the few remaining differentiating factors in our modern economy.
This report will highlight the role of content in delivering seamless customer experiences as well as optimizing back office processes with employees and suppliers. It’ll also highlight a set of capabilities through which the use of content helps drive customer satisfaction and operational efficiency.
Customer experience, CX, Technology, Processes, Customer satisfaction, Operational efficiency, Modern economy
IBM
