The digital business era is here, and it’s changing the business landscape faster than ever. Businesses that embrace digital transformation are more profitable and quickly become market leaders, while those that don’t risk falling behind and becoming irrelevant. This is why digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2019 IT Priorities Survey found that 90% of businesses currently have digital transformation initiatives underway, up from 84% in 2017.
In the digital business era, sustaining market leadership is no longer about having the best products, the lowest prices or the best people. Rather, the industry leaders will be determined by their ability to understand market transitions and capitalise on them faster than the competition.