PR News and Dataminr launched a survey to gauge communicators’ preparedness to handle breaking information during a crisis. The survey explored roadblocks to crisis resolution and the market’s attitude toward crisis.
Much of the data relates to one element of crisis response: how quickly communicators have access to information. When a communicator has a clear path to information, they have ample time to get ahead of the story and craft a thorough response.
Download the complete report to learn about the full results of the PR News and Dataminr survey on real-time data collection in a crisis situation.