A Marketer’s Dilemma: Why Aren’t Analysts Analyzing?

If you’re a marketing data analyst, you know all too well that marketing firms are increasingly expected to make decisions quickly. The pressure to provide faster insights on campaign effectiveness rests squarely on your shoulders, including enabling agile decision-making so campaigns can be adjusted.

With so much time being spent on data prep and blend, firms that are able to streamline and automate report generation and analysis will not only enjoy competitive distinction, they’ll liberate data analysts to spend more time delivering unique insights instead of chasing their tails.

Let’s dive into where marketing analysts spend the most time and look at those who lead the pack.


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