Positive customer experiences build connections and generate long-term growth, and your organization's content serves as a key channel for building those connections.

By utilizing a Component Content Management System (CCMS) you can help drive a unified content strategy by bringing your marketing and technical content on to the same platform, and enable you to deliver consistent content experiences at every touch-point of the customer journey, pre- and post-sale.

This white paper explores modernizing your content, looking for a quality CCMS, and tips for accurately measuring your ROI.

Included in this white paper:

• How to modernize your content management
• Why CCMS thinks about components, not documents
• How to choose a CCMS
• How to measure the ROI of CCMS