As a healthcare marketer, it can be hard to step back from the day-today details you’re immersed in, and see the big picture. But calculating the ROI of marketing efforts is vital to the success of your overall marketing strategy — you want to do more of what’s generating revenue and ROI. However, you need to do this strategically, narrowing your efforts to those specific metrics that impact business. It provides a clearer picture of your successes versus failures. Proving ROI is also essential to demonstrate to the C-suite that your department is driving results, which can affect available budgets and resources for the future.

Download to know the seven key metrics that have the biggest impact on your organization.