Customer retention is more than simply holding onto current customers. It’s the strategies a company implements to actively increase the amount and profitability of repeat customers. Acquisition lays the foundation for customer relationships while retention develops those relationships into sales growth.
To increase revenue and build brand loyalty, companies should invest in the efforts of developing a customer retention strategy that will benefit their customer base as well as the bottom line.
To boost sales growth and increase revenue, download this eBook and follow the 4 effective customer retention tips to keep current customers happy, engaged, and coming back for more.