The 10th annual Digital Trends report from Econsultancy and Adobe shows that organisations across Europe, Middle East and Africa (EMEA) have embraced the idea that their growth is linked to their ability to manage and improve the customer experience (CX).

CX experience optimisation is seen as the number one opportunity for EMEA companies in 2020, as business leaders see their ability to deliver rich, effortless experiences as a commercial necessity.

This research looks at how EMEA, as a whole, compares to North America and Asia Pacific (APAC) in the context of digital trends and opportunities, while also comparing the survey results for some key European markets, including the UK, France, Germany, Italy and the Nordics. And it explores some of the fundamental issues facing business leaders across EMEA today, from CX confidence to digital priorities such as data-driven marketing personalisation and AI.