In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. In fact, according to a recent McKinesy survey of 3,600 B2B decision-makers, 96% of respondents say they’ve had to change the way they do business as digital channels become the default approach.

To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta. The trio discussed today’s new reality at length and discussed what marketers can do to keep their new found digital momentum going.