2020 Asia Pacific SMB Digital Maturity Study

The race to digitalise is on. Businesses and society are unmistakably undergoing a technology-driven transformation which has accelerated as a result of COVID-19, driving the market to an inflection point. The speed of change, delivery, and operations is separating the leaders from the followers — and small and medium-sized businesses (SMBs) in the Asia Pacific region are not exempt. 

IDC defines SMB digital transformation (DX) as the digitalisation of businesses — a customer centric business strategy with the goal to transform internal operations using digital technologies, such as cloud, mobility, social, augmented/virtual reality, Internet of Things (IoT), and analytics or artificial intelligence (AI), for better engagement with customers, partners, and employees.

To understand the state of SMBs’ digital transformation maturity, IDC developed a framework to help SMBs clearly assess their current capabilities and establish goals that work to synchronise business objectives with IT needs.

SMBs’ entrepreneurial spirit and growing appetite for innovative technologies will help them ensure business continuity in 2020 and accelerate their growth in the years ahead.


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