The amount of data generated by businesses today has reached unprecedented levels and they are set to increase further still.

This report explores how chief data officers and heads of data and analytics at leading organizations in North America, Europe, and Asia are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering “data as a service” in the years ahead. The key findings are as follows:

• Companies are building enterprise data strategies along business value chains.
• Data leaders are analyzing existing and new data sets for hidden value.
• There are many decisions and trade-offs to be made regarding data architecture.
• Analytics teams must strike a balance between providing access and maintaining control.
• A large cultural shift needs to occur for organizations to become data driven.