As organizations move further along their digital transformation journeys, it has become clear that data alone is not a competitive differentiator; it’s what organizations are able to accomplish with data that counts, whether that’s improved profitability, increased innovation, or better customer experiences.

A recent survey by Harvard Business Review Analytic Services found that most organizations are gathering and attempting to use increasing volumes or internal and external data but some are doing that much more effectively than others. 

This research explores the biggest hurdles organizations face in extracting business value from data, the importance and challenges of data democratization, multi-cloud management and measuring the business return on data investments, and how leaders are meeting those challenges most effectively to transform their data into exponential business value.