The forces that gave rise to data warehousing in the 1980s are just
as important today. But from then until now, history reveals the
benefits and drawbacks of the traditional data warehouse, the NoSQL
options once seen as the replacement for data warehousing and, more
recently, the cloud versions of these solutions. Each iteration solved
an important problem but this evolution proves technology never
caught up with the data demands of the enterprise.

More recently, “big data” hype has stirred healthy debate as to the
relevance of the data warehouse. The emergence of NoSQL solutions
in the past decade urged technology and data professionals to
consider alternatives to the legacy data warehouse.

Understanding this history reveals why the data warehouse is even
more relevant, not less, today. History also shows what a modern data
warehouse must deliver: the best of legacy data warehouses, the best
of NoSQL and big data systems, the true benefits of the cloud
and much more.

The evolution of data warehousing also reveals the direct path
you’re on today: the need for a powerful, simple and affordable
data warehouse built for the cloud to store and analyze all your data
in one location.

In this ebook, we’ll detail these key insights you can use today
to champion modern data warehouse technology within your
organization, helping it become a data-driven enterprise.